Wedding Decorations

Celebrating Vivaha is such an exhibition where one can find the latest in this growing wedding and fashion industry. Every year it is held in major cities of the country including Mumbai, Delhi, Kolkata etc. Also there is Bridal Asia, an extravagant fashion wedding exhibition which presents a range of wedding attires for brides and takes place every year in New Delhi.

Indian weddings are known for its grandeur and luxuriousness, which attract non Indians/NRI to plan their wedding in India. This provides a new avenue to many players which are providing information related to wedding tourism on internet and helping customers in booking. Which highlight the various aspects of Indian wedding like Royal wedding and exotic wedding venues.

These malls act as a one stop shop for all the wedding items from invitation cards to honeymoon packages. This concept evolved to provide convenience to customers by avoiding frequent visits to market for wedding shopping.

Wedding planners are not just for the upper class people; even the middle class working population is opting for their services. These planners work in backward direction that is first asking the budget from the customer then providing the best services within that budget. This is the main reason that this industry is becoming more acceptable in the society by catering to the requirements of every customer. 

Also this industry is acting as an employment generator and the Big Fat weddings are turning this industry more attractive and sustainable. At present, most of the wedding planning businesses are family driven and there are very less professionals involved in it. Largely it is unorganized. In future, this industry is bound to flourish and could attract many management graduates to make this sector professional and organized.

There might be many players entering into this field to make weddings more majestic and eye-catching but at the core, Indian Wedding will always remain traditional.

For any industry to decide its target market, the first principle of marketing is to do a comprehensive market research. In this sector the target segment could be in terms of geographical areas, religions, economic level of your customers, and customized service requirements. Geographical area wise north India and Kolkata are major markets for wedding industry. Planner should be well acquainted with the various rituals and wedding events of the targeted castes and religions.